FIRST THURSDAYS

First Thursdays began with a simple idea: to see Erskineville come alive on a weeknight. The dream was to energise the village by bringing people together through local business, live music and emerging art. What started as a small grassroots movement, has now grown into a monthly celebration of creativity, connection and culture.

The Hub Company has created a strong brand identity and social presence with growing engagement for First Thursdays, including high quality photography, fully produced reels and instantly recognisable graphic design.

Since launching the first two editions of First Thursdays in March and April 2025, we’ve seen a strong and steady rise in attendance and interest from the local community, the broader Sydney audience, and both businesses and artists alike.

Our March event welcomed approximately 300 attendees throughout the day, with numbers growing to over 500 in April. Local restaurants were fully booked, and participating services experienced maximum engagement, a clear indication of the event’s growing impact and reach.

It allows us to create opportunities for emerging musicians to perform live in front of a crowd, while giving local visual artists the freedom and platform to exhibit their work to the public.

Key Social Media Analytics:

40K+ monthly content views
4,000 average views per post/reel